privacy policy
We believe in the privacy and safety of all our customers. The Privacy Policy outlines what we collect about you, and how we use, share, and manage this data. Personal information about you may be collected in several ways when you use the Website or any Services. Please read it carefully.
By visiting the Website or supplying information through its associated customer service channels, you are consenting to the practices described in this Privacy and Cookie Policy and our Website Terms and Conditions.
The website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore, our customers are encouraged to frequently visit these sections in order to be updated about the changes on the website. Modifications will be effective on the day they are posted.
What we collect and why?
We collect your data in several ways including when you choose to share it with us, when you shop with us or engage with our website. House of Serene complies with applicable laws no matter how we obtain your data.
- Personal Information - name, email address, physical address, phone number, gender, age. We may use this data in order to identify you, deliver goods to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention.
- Payment information, purchasing history, product or service interests, product reviews. We use this data to personalize our goods and services to you, market to you, identify other potential customers, determine how many customers share product interests, and develop new goods and services.
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IP Address and location data.
We may use this data in order to identify you, deliver goods to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention. - Images, audio, video, social media posts, newsletters etc. We may use this data in marketing when you allow us to do so (e.g. post a review), to measure your engagement with our brands (e.g. social posts).
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Communications via email, phone, and chat
We may use this data in order to identify you, deliver goods to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention.
**All credit/debit card details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties. Your full payment card details are not available to our staff. All card transactions are managed by trusted, certified and legally authorized partners who are responsible for ensuring that your payment details remain secure during the payment process.
Where you provide the information of a third party to us, you are confirming that you have their consent to do so.
How we share your data
We transfer personal information to certain third parties in order to operate our business (for example, to market our products and services). We intend to comply with all applicable laws regarding the collection, use and transfer of your data. From time to time we will share your information:
- For any purpose associated with the processing or fulfillment of your order or to provide any service you request from us.
- To verify and execute financial transactions you make through the Website, including procuring credit checks or performing fraud detection.
- To assist you with your customer service queries or provide information you have requested.
- To manage your account.
- To provide you with a personalized or improved shopping experience.
- For analytical or statistical purposes.
- For marketing purposes including communicating promotional information about us, our partners and our websites, through newsletters and re-marketing ads. This is subject to whether you have opted out of receiving such communications.
- To improve our service offering or Website.
- To combine it with information we already hold lawfully through other sources.
- To protect our rights, safety or the safety of others including for fraud prevention.
- We may offer a Live Chat feature to assist you with queries you may have. Where available we may record and store all chat conversations. These transcripts are only accessed for customer service purposes.
- Service providers who perform services on our behalf, such as: payment processing, information technology, Website maintenance, surveys and market research, warehousing and logistics, couriers, advertising and marketing or any service required to process your Order.
- Our professional services providers such as: legal, audit, financial and insurance advisers
- Any assignee, successor operator or prospective purchaser of the Website or of us.
- Any legal, regulatory, law enforcement, government or municipal bodies.
- We may employ other companies to provide services for us, including for example, delivery of orders. These companies have access to the personal information needed to perform their functions and not for any other purposes. They are bound by confidentiality agreements not to disclose any information for any other purpose.
Cookies Policy
Like many websites, we use “cookies” to enhance your experience and gather information about visitors and visits to our websites. Cookies are data files a website can send to your computer's browser for record-keeping purposes. Most web browsers automatically accept cookies. Cookies can be disabled or purged from your browser at any time if you so choose. If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. House of Serene cannot guarantee the proper functioning of the Website if you choose to disable your cookies. However, your visit to our Website will be significantly enhanced if cookies are not disabled.
We may use information from cookies for the following purposes:
- Traffic monitoring, for example, the IP address from which you access the Website, the type of browser and operating system used to access the Website, the date and time of your access to the Website, the pages you visit, and the Internet address of the website from which you accessed our Website;
- To recognize repeat visitors for statistical/analytical purposes; or
- Anonymous tracking of interaction with online advertising, for example, to monitor the number of times that a banner ad is displayed and the number of times it is clicked.
- To customize or personalize your experience of the Website, for example, so that we can greet you by name;
- For transactional purposes, such as credit/debit card sales; or
- To monitor your use of the Website in order to make our communications with you as relevant as possible, for example, by sending you email communications relevant to the parts of the Website that you visit most often or by letting you know about features of the Website that you have not accessed previously.
We may connect the information that we collect through cookies with other Personal Information that you provide to us. Such purposes are:
We may compile and report to third parties (such as advertisers) statistics about our users in terms of numbers, traffic patterns and related site information.
How we protect your data
The privacy and security of your data is important to us. We use digital and physical security and process controls to protect your data. We encrypt and anonymize data where we can and it makes sense. Even inside our company, we limit access to your data as much as we can and where it makes sense.
We need your help to keep your data safe! When you make an account, we ask you to pick a password. If you give a friend your password, it is much harder for us to keep your data safe. You also should not use the same password across multiple websites or apps. That makes your data much less safe, and it’s very hard for us to protect you from someone else’s breach.